Part ONE of our shortcut is an obvious, yet seldom-followed business principal that virtually guarantees that your product will sell. I'm telling you this is the key to EASY sales.
Again, here it is: Sell what people want to buy.
I know it sounds overly simplistic, but it's absolutely true.
In my time as an internet marketer I've seen hundreds of people launching products that very few people WANT.
Now, to be clear, our world DOES need innovators and inventors, and people to come up with products that no one has even thought of before. BUT, a lot of those products never sell. In other words it's MUCH more risky to attempt to create and sell something totally NEW.
Again I'll reiterate, if you've got that million dollar idea... an invention or innovation that our world needs, I'm not telling you to avoid it. What I am telling you is that it will most likely be a long and difficult road to success, and more people fail than succeed.
If that's your calling, by all means go for it. What I'm emphasizing here is that a SHORTCUT to SUCCESS in business is to sell something that people want to buy.
Likewise, I'll say that there is merit in pursuing your passion in life. But the old adage of "pursue your passion and the money will follow" simply is NOT true in the world of Internet marketing and online business.
I've seen a ton of people pursue passions that just are NOT financially profitable. So if you want to pursue your passion as a business, by all means go for it if THAT's your priority.
BUT if your priority is making money and making EASY sales, then my recommendation is to follow this shortcut: sell something that people want to buy.
When it comes to selling ANYTHING online, it all starts with the niche.
Perhaps that's more true than ever when marketing digital products. In other words, if you want to sell "information products" such as ebooks or videos, the niche is absolutely vital.
Similar to what I said about some people choosing to pursue their "passion", some people choose a niche based on their own personal interests. Sometimes that works out well, but very often it does NOT.
Some niches just aren't very profitable.
There are two main requirements when it comes to choosing a niche for a digital product:
1) You have to have a hot niche in which people are actively searching for information.
2) It has to be a niche where people are willing to pay for the information or solution that they're looking for.
You could take that little tip right there and go find a profitable niche.
Of course its easier said than done. In my coaching club I teach my students how to find a profitable niche using those two criteria, and that module alone is four hours long.
To put it mildly, its usually hard work. That's why many (perhaps most) newbies end up choosing poor niches which essentially derail their online businesses before they're even launched.
So, in addition to giving you the above "tips" for choosing a niche, I'm also going to GIVE you a hot niche right on this page.
It's a niche that absolutely does meet the requirements that I've listed above. I've personally researched it, and found it to be in-demand and profitable RIGHT NOW.